Zendaya Is the New Face of Prada Paradoxe

Prada Beauty has named actor Zendaya as its new global ambassador for Prada Paradoxe. A multi-dimensional muse, Zendaya personifies the spirit of Prada Paradoxe: A celebration of the woman who is impossible to frame; never the same, yet always herself.

With a career defined by versatility, authenticity, and creative ambition, Zendaya exudes the kind of charisma that has led her to represent the collective spirit of multiple generations, appealing to them with her natural wit and tangible authenticity. 

Rosa Carriço, Global President of Prada Beauty, said:

“Zendaya is the embodiment of Prada Paradoxe. Her commitment to her own authenticity while capturing the essence of our time makes her the ideal partner for this new chapter. She brings a radical empathy and multi-dimensional energy that perfectly aligns with the Prada woman’s perpetual evolution.” 

As the youngest two-time Primetime Emmy Award winner for her performance in Euphoria, a role that also earned her a Golden Globe and Critics Choice Award in 2023, Zendaya has firmly established herself as one of the most influential actors of her generation. 

Her expansive filmography includes the Spider-Man trilogy, Denis Villeneuve’s Dune franchise, and Luca Guadagnino’s Challengers, Kristoffer Borgli’s The Drama and Christopher Nolan’s The Odyssey.

Zendaya commented:

“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite that I wore long before I was approached.” 

Zendaya’s arrival marks a bold new chapter for Prada Paradoxe, beginning with a new campaign directed by Academy Award winner Barry Jenkins (Moonlight). 

New Prada Paradoxe Scent

The debut coincides with the introduction of Prada Paradoxe Sweet Chemistry Eau de Parfum. 

The new Prada Paradoxe Sweet Chemistry Eau de Parfum also comes in the iconic triangle bottle that Prada is known for, with a purple tint. 

This new fruity-floral signature offers a sophisticated rethinking of sweetness, reconciling sharpness and softness through a vibrant blend of blackcurrant syrup, luminous orange blossom absolute, and a comforting neroli milk accord.

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